Through this blog, we will spotlight Otterbein students who are engaging in internships and professional experiences in a variety of industries and geographic locations. We will also share tips and advice on searching for internships and making the most of internship experiences.

Monday, September 14, 2015

Jim Waterwash '15 - Community Choice Financial

Jim Waterwash
Class Year: 2015
Major: Business Administration
Hometown: Powell, OH
Internship: Community Choice Financial
Location: Dublin, OH        

Internship Responsibilities: I interned at Community Choice Financial, also known as CheckSmart.  I was the marketing intern in the marketing division. My responsibilities varied and changed frequently due to all the moving parts that marketing for a multi-state, national brand entails. One of my responsibilities was to plan and coordinate grand openings, customer appreciation days, and marketing blitzes.  This included booking entertainment, joining locals Chambers, and communicating with my supervisor to ensure expectations of these events.

In addition, I was responsible for sorting and creating an Excel spreadsheet with names for email blasts to our opt-in customers. I created budgets for each quarter of media buying through Excel. The marketing director had me attend meetings with him, our public relations firm, the Columbus Chamber of Commerce and others.  I was also been tasked to constantly update our contact information of our account executives in radio and TV advertising. Other responsibilities included invoicing, organizing, communicating with the store managers about events, learning how to negotiate and buy advertising on the radio and TV, and providing reports on the quarterly budget.

What I Learned: I learned so much through this internship. I learned about how to budget for advertising and how to decipher good radio and bad radio stations to advertise for our market.  I discovered that marketing relies heavily on knowing exactly who you are trying to target to send the right message.  I even learned many tricks about Excel that will benefit me in future projects and reports. In addition, I learned office etiquette, how to deal with vendors to plan events, and so much more.

No comments:

Post a Comment